Loom

Loom is a modern children’s clothing experience designed to help parents shop efficiently and confidently within limited time and attention. The platform prioritizes clarity, relevance, and guided discovery, reducing decision fatigue through simplified navigation, clear sizing, and use-case differentiation. By emphasizing speed and reassurance over endless choice, Loom supports fast, confident purchasing without sacrificing care or quality.

Includes: Research synthesis · User journey mapping · Information architecture decisions · Visual system · Trade-offs & constraints · Impact metrics · Interactive prototype

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