Céleste

Céleste is a modern haircare experience designed to help users with natural hair textures confidently choose products that truly nourish their curls. The project addresses how many haircare platforms overwhelm users with vague claims, dense ingredient lists, and unclear product purpose leading to hesitation, mistrust, and abandoned carts and explores how clarity and guided structure can rebuild confidence.

Includes: Research synthesis · User journey mapping · Information architecture decisions · Visual system · Trade-offs & constraints · Impact metrics · Interactive prototype

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